With our AI powered Google My Business (Google Maps) Rank Booster you can rank better than ever before. We use AI to make it much better, much more powerful, and at a fraction of the cost it would normally be! Get a FREE consultation with me (Kieran), I’ll show you how it works, give free marketing advice, and see what you think.
This isn’t a generic fluff guide, about “have good content, or “have good SEO”, this is real practical advice, cutting through the fat. There is a lot in this subject, so I’ve boiled it down to the most impactful core elements that are the most important for Roofers to focus on.
Hi, my names Kieran, the founder of Apex Ai Marketing, I’ve been in digital marketing for over a decade, and used to work for Yell as a digital marketing consultant, so I’ve seen a lot of local marketing campaigns for roofers and all types of trades, so I know what works, what doesn’t, what’s important and what’s not.
This is guide long by the way, but it’s worth it, the tips and hacks in here, marketing agencies charge fortunes for, but this guide will give you the tools to focus on the most impactful factors, which most of the time, is enough to beat the local competition.
Do you get most of your business from word of mouth and referrals? Excellent, you’re clearly doing something right, but so does most other Roofing Services, and did you know even with a referral, most people will still look you up online?
I mean, why not, if they are going to purchase something expensive like a new roof, they probably have about 3 different recommendations from friends and family, they have a choice to make, and when it takes 5 seconds to Google you, why wouldn’t they?
You need to make sure you come up on Google, when they search for you, and can’t find you easily, bear in mind they can find your competitors. Some of which may have more reviews, more enticing offers, or be cheaper, which loses you leads and customers to the competition, very expensive.
Now this is obviously the much bigger and less tapped marketing, so how do we get these guys? Today’s consumers turn to Google to find and research local roofers in their area. In fact 68% of online experiences start with a search engine, making it crucial for your roofing company to have a strong online presence on Google.
In fact, lets show it in numbers, depending on the location you cover there will be hundreds to thousands of customers every single month looking on Google for various roofing services you offer. There is only room for about 10 organic (not ads) listed websites on the first page of Google for each search, if your in the top 10, your winning, otherwise few people ever see your website.
There’s an old joke, “Wheres the best place to hide a dead body?…On the second page of Google”, as no one goes there.
So lets say there is around 2000 monthly searches for roofing in your coverage area, you are on the front page of Google, you get around 10% of that traffic, so about 200.
You have a great website so around 15% of those reach out for a free consultation and quote, that’s 30 leads in a month, how many of those can you convert into real business and customers? How much revenue would that be to your business?
Bear in mind, you can always rank higher, for more keywords and in more towns, getting even more traffic, more leads and more customers.
That’s why digital marketing for Roofers is important, when it’s done right. When done wrong, it’s useless, but done right, it can elevate your business and life to new heights. This this guide will help you do it yourself for free!
But wait…what do we get out of giving this insider info for free? This guide is to help all roofers understand how to get ahead, but also, anyone who wants my help, is more than welcome to reach out for a free consultation with me directly, where I will also give them free marketing advice specific to their roofing business.
SEO is the foundation of any successful online marketing strategy. Meaning Search Engine Optimization, and is the listings on Google that get clicks for free, you don’t have to pay Google per click like you do with their ads, and there is no real limit to how many clicks you can get.
In a nutshell, Google wants to show the best results to the user, so how we tell Google that you are the best result? They have a lot of technical criteria, that they use to judge this, but it can be pretty much boiled down to these two factors above all else, Relevancy and Reputation.
Does your website, have specifically what the person searched for on Google? For example lets pretend you cover Enfield and its 5 miles away for you, and you also offer Flat Roof Repair, or any other service. Well when someone Googles “Flat Roof Repair Enfield”, if you don’t have a specific page about that, Google has nothing relevant of yours to show the user.
However, it does have plenty of websites that are offering specifically that, so you won’t beat them in a competition to be in the top 10 for that Google search. But read on I’ll let you know how you can solve this, in the SEO Content section below.
This can be broken down into many parts, but simply put Google wants to show their users the best, and most trusted businesses in the area, so they have a good experience when using their platform.
However Google has no clue who’s reputable and skilled, and who’s a cowboy, so they have criteria they use on how to make a best guess. The biggest part of this is backlinks, which we’ll get into the nitty gritty of how to for the free and paid below.
Your site must have the basics of SEO right, optimized title tags, headers, alt tags, genuinely helpful content etc, if the site was made professionally, I would expect this to be just included as standard. It’s beyond the scope of this article to do a deep dive in local SEO, most of which you often don’t need if you focus on the core aspects anyway.
Now if you want to compete for something extremely competitive like “Roofing London”, you will likely need to focus on every 1% factor, but for your local town and surrounding 10 miles or more, probably not.
But once you have the foundational SEO set up, you can write SEO articles to target certain keywords and in certain towns, so you are relevant when someone Googles that. For example, you offer “Emergency Roof Repair In Glasgow”, well you need an engaging and helpful, SEO optimized article about that specifically.
You can hire someone to do this by hand, but normally write each article could be £50+, but a roofing service can easily offer 10 different services and in 10 different towns, so what that would cost 10 x 10 = 100 articles, and then at £50 per article x 100 articles = £5000. Holy moly! Flip that shiz!
But check it out, these days with Ai you can get it done for cheap or even do it yourself for free.
However, be careful if you don’t know much about SEO, it will often be spitting out generic Ai filler content that doesn’t rank well, unless it’s super low competition.
You can also have us do it for you. We use Ai content in combination with our SEO expertise, so its high quality content that ranks, but at a fraction of the usual cost. We also schedule your content, so it’s set to post one new article every week day, so it looks natural to Google. You can watch your traffic gradually increase as you rank for more and more keywords, higher and higher.
TOP TIP: To do this free, you can use ChatGPT (which is the best for tasks), Perplexity, which is the best for research, and Claude. ai, which is the best for content. Perplexity is my personal favorite as I use the pro version of it, which has Claude and ChatGPT available to use inside it. Each of these offer free versions, but you are limited to how many times you can use it per day, you can always upgrade to pro later if you want more.
So adding more SEO content, will help you be relevant for what the person asked Google for, but often still pages back, so how do we climb the rankings higher? ….Backlinks.
What are backlinks?
A backlink also called an incoming link is when another site links to yours. There is a lot within this, but the most important backlinks for local roofing businesses are called local citations. These are online business directories like yell.com, yelp etc. It is also very important to have your Name, Address, Phone (NAP Listing), listed the as the exact same on as many good business directories as you can find.
You can do this yourself, 100% for free, and I’ll even give you the best directory listings to use in the UK, just reach out and ask for it. However, this is very time consuming to do, 20+ hours easily, filling out forms.
So there are services like Yext that will charge around $499-$999 per year for this service, and no guarantee the listings will remain if you stop paying.
Or you can use a service like ours, we provide 100 high quality citations, as a one off payment of £150, or as included in our All in One Marketing and Lead Generation Package.
TOP TIP: If you are doing the directory submissions / local citations yourself, make sure you use a different email address per listing, as they will bombard you with email marketing.
We’ll refer to this as local SEO, optimizing your Google My Business Listing (GMB), which is the map listing, to appear higher, in the top 3 (called the map pack), for more keywords, and across a wider radius.
Being in the map pack is the often the best place to be for a roofing company, people see you, real reviews, that you are local, it works great for leads and sales. So how do we improve our GMB Listing?
TOP TIP: We have a really cool hack for optimizing your Google Map listing, that involves using the Google Maps on your phone, is super easy to do, and works extremely well. We’ll save that for anyone who wants a free over the phone consultation, to add more value to our call.
Before you read: If you don’t have a budget of at least £1000 per month, I would skip this entirely for roofing, its too expensive per click on Google, and few in the UK use Bing, but lots do in USA.
PPC advertising, such as Google Ads, allows you to place targeted ads in front of potential customers who are searching for roofing services. This can deliver instant traffic and leads BUT ONLY if it is managed consistently by someone who really knows that they are doing, and a great website that is great at converting visitors into paying customers, otherwise ends up being a waste of money.
We offer PPC services as well, but usually when a site is ranking well, getting leads and sales, and the client wants more on top, or to rank for services that are not directly related to theirs, and SEO would take time for that. While PPC requires an ongoing investment, it can deliver immediate results and complement your SEO efforts. To maximize your PPC ROI:
Social media platforms like Facebook, Instagram, and LinkedIn provide excellent opportunities to engage with your target audience, showcase your work, and build brand awareness. Effective social media marketing tactics for roofers include:
However it can be hard when your busy running your business, managing current clients, quoting new ones and also on site working, to find the time, to log into several social media platforms to post and reply to comments each day. Who hast time for that!? And costs a fortune to hire a social media marketing manager to do this for you manually.
Thankfully there are several tools that can help with this, one is our Ai Powered Lead Management Software, as it comes with the ability to queue up social media posts months in advance. So you can use a free Ai like ChatGPT to make you a series of engaging social media posts, 3 months worth, connect your social media to our lead management software, queue them up for 1-3 months on advance, and let it post every day for you. You just got 1-3 months of work done and queued up in go, noice!
You can also even hook up our Ai powered software that’s built in, to use Ai to reply to posts and comments in your social media positively. The social media platforms love it when you engage with the community and promptly.
You can also just have us, do all this for you, we include it our package, because social media promotion is essential for ranking on Google also. It’s another way to tell Google you are a reputable source, they are looking for what they call “social signals”, when choosing the best businesses to show high up.
Implementing a comprehensive digital marketing strategy can be time-consuming and challenging, especially if you lack in-house expertise and your busy running your business. Partnering with a reputable digital marketing agency that specializes in the roofing industry can help you achieve your goals faster and more efficiently. Look for an agency that offers:
At Apex Ai Marketing, we specialize in digital marketing for roofers, combined with Ai make it cost a fraction of what it normally would. Myself and our team of experts has helped numerous roofing companies like yours generate more leads, close more sales, and grow their businesses online.
We offer a full suite of services, including SEO, PPC, social media marketing, email marketing, and content marketing, all customized to your specific needs and goals.
The best starting package is our All in One Lead Generation & Marketing Package, it even comes with a free 2 week trial. Take advantage of our free consultation, where we’ll provide free and personalised marketing advice specific to your roofing business.
Digital marketing is crucial for roofing companies to thrive in today’s competitive landscape. By focusing on the core elements of SEO, local SEO, PPC advertising, and social media marketing, you can significantly increase your online visibility, generate more leads, and grow your business.
Implementing a comprehensive digital marketing strategy tailored to your unique needs and goals is key to success. While it may seem daunting, if you learn the basics, you can do it yourself for free.
Or if you are short on time, partnering with a reputable digital marketing agency specializing in trades and the roofing industry like ours, can help you achieve your objectives much faster and more efficiently
Contact for a free consultation with me and get personalized marketing advice specific to your roofing business.
Get a free consultation with me, the owner, Kieran. Free marketing advice, and I'll let you know how we can help your business grow.
Get a free consultation with me, the founder, Kieran. Free marketing advice, and I'll let you know how we can help your business grow.
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Get a free consultation with me, the founder, Kieran. Free marketing advice, and I'll let you know how we can help your business grow.
