With our AI powered Google My Business (Google Maps) Rank Booster you can rank better than ever before. We use AI to make it much better, much more powerful, and at a fraction of the cost it would normally be! Get a FREE consultation with me (Kieran), I’ll show you how it works, give free marketing advice, and see what you think.
This article explains how our Google Ads management service works and what makes it great.
Hey, my name is Kieran McCusker, I’ve been a digital marketing specialist for over a decade. I also used to work for Yell.com as a digital marketing consultant, so I’m specialized in local UK businesses and trades and have extensive experience with all kinds of local businesses in the UK, so I understand deeply what works and doesn’t work for different services.
If at any point during reading, if you have questions, feel free to reach out to me by Whatsapp in the bottom right corner of the site.
Here is a screenshot of a campaign I ran for a client for 3 years. As you can see their cost per conversion / lead was £5.31. If you were getting customer calls or quote request by form submissions, would £5 per lead be worth it for you?
Quite simply, I manage the ads for you, charge a % of your total ad spend, and there is no contact, so if it doesn’t work I won’t get to keep you as a client, so I’ll make sure it works.
I run your ads for you, I check them and optimize them every day, 7 days a week, and I leave a Whatsapp voicemail each day to report on the previous day. Things like spend, cost per lead etc, in easy to understand English.
I do this so you are always up to date, and you have full control. I am managing it for you, making sure it’s always working, but you’re still in the drivers seat. If you want to lower the budget by a certain % or up the budget, pause the ads if you are too busy, change the locations targets, remove or add services, whatever it is, you can just call, text or leave me a voicemail and I will make the changes usually on the same day for you.
No other service I have seen, gives this level of contact and care, and the reason I do this is because it works much better, and I want it to work as good as possible, as I charge a % of your total ad spend. So the better it works for you, the more quality leads I can get for you, at a good price per lead, the more likely you are to up your budget over time. So it’s a win win for all.
I am willing to put in more work than others, and definitely compared to any large marketing company. With this business, it’s just me, my brother and 5 freelancers we use as and when we need them for admin tasks.
We have limited capacity, so our driving force is quality over quantity, and with a personal touch. We don’t want 100’s of clients, we can only manage around 10 at a time, and we are selective who we choose.
The success of the ads depends on how specific and targeted the campaigns are. So we actually build you a new website, at no extra cost, and this wont hurt or impact the website you currently have. We do this so we can be super laser targeted in how specific we are.
Here is a real world example of what I mean, let’s say you are a Plumber in Essex, UK. Well you might have 30 different types of services people search on Google for, like “burst pipe repair”, “leak detection”, “24 hr emergency plumber”, “ceiling leak repair” etc, and you might offer these in 20 towns or locations near by. So that’s 30 services in 20 towns, 30 x 20 = 600 different search terms at least.
Now when someone searches one of those, say “Ceiling Leak Repair in Brentwood” for example, Google rewards when you are more targeted as it’s a better experience for their users, and as a result you get clicks for cheaper, which means leads for cheaper. So for that search term, your ad needs to say “Ceiling Leak Repair in Brentwood”, which will get cheaper clicks than a generic ad saying “Plumber in Brentwood”.
This super targeted tactic, results in lower cost per click, and lower cost per lead, allowing you to scale up your lead generation easier.
Then the website page they land on needs to be all about “Ceiling Leak Repair in Brentwood”, not a generic page about plumbing, as this is exactly what they are looking for, so a higher number of clicks convert into real leads. Bringing your cost per lead down.
This is a lot of work to set up, but it works really well, so it’s worth doing. To build the Google ads campaign, it’s a few days of planning and work with spreadsheets with lots of keywords, each mapped to a specific ad, and then each mapped to a specific landing page that I make for each.
To be able to do this, we build you a new high converting website, and in this case we would create 600 new pages and the top of the page, a high converting lead capture section, it would look like this in the image below, which is a recent client’s Google ads I set up. As you can imagine, when people searched “Ceiling Leak Repair in Brentwood”, the ad shown says exactly this, so more clicked on it at a lower cost per click, and then this landing page is all about exactly what they searched for, and so converts traffic into leads much better than sending them to a generic page about Plumbing in Essex.
So that’s it folks, a brief outline of how I can make Google ads work for you and bring you new customers daily.
It works because it’s a mix of high converting landing pages, very specific and targeted Google ads campaign, a personal touch with daily updates and quality over quantity. We won’t ever take on a lot of clients, you will be dealing with me directly. And as an added bonus, we are good with all marketing and tech, so if you have issues or need advice on something we can usually help or give free advice. We just don’t usually sell these services as we want to stay as a small team, with more of a personal touch, and focus on providing one main service as best as possible.
If you have any questions of you would like to know how I can help use Google ads to get you leads and customers daily, you can reach me directly on Whatsapp.
Thanks for reading and have a great day!
Get a free consultation with me, the owner, Kieran. Free marketing advice, and I'll let you know how we can help your business grow.
Get a free consultation with me, the founder, Kieran. Free marketing advice, and I'll let you know how we can help your business grow.
We don’t share your details with any third party.
Get a free consultation with me, the founder, Kieran. Free marketing advice, and I'll let you know how we can help your business grow.
