With our AI powered Google My Business (Google Maps) Rank Booster you can rank better than ever before. We use AI to make it much better, much more powerful, and at a fraction of the cost it would normally be! Get a FREE consultation with me (Kieran), I’ll show you how it works, give free marketing advice, and see what you think.
Hey there! My name is Kieran McCusker, I’m a digital marketer with over a decade of experience and I help local businesses get more leads and customers through SEO and Google Ads.
The point of of this guide is to explain in detail how you can make SEO articles for FREE or very cheaply, or just have us do it for you.
If you want to rank on Google for all your services and in all the areas you offer it. You need two main things:
This is basically getting other websites to link to you, so Google can place more trust in your business, as they can’t tell whos good and who’s bad, so they use this to make a best guess. My full guide on this you can read here – Best Free Business Directories For Local Businesses
This is what AI is a game changer for. I’ll explain it like this, if you are a plumber, you probably have maybe 30+ different services you offer from leak detection, to burst pipe repair, and you maybe cover a 10 mile radius or more. Well that could be 20 separate towns if you are in a city. And if you want to rank on Google when someone searches “Burst Pipe Repair in [the next town over], you need an article or page all about that, so Google has something to show that person when the Google it. Search for one of the services you offer, in your town or a town near, and notice the results that show up, are specific to the search term.
For example take the image below of my work for a recent client below, I go a step further and make a dedicated call to action section at the top of the article to increase conversion rates, but notice the page is targeting a very specific keyword, and the great news is, these specific keywords have low competition, so it’s easy to rank for them. If you waned me to do your articles for you, I would do something similar at top of all of your articles. For this particular client I made 700 unique articles like this and he is having 3 posted per day. Reach out to me by Whatsapp if you want to know more about how I could this for your business.
Essentially you gotta be in it to win it, and if you don’t have that page / article specifically talking about that service and in that town, you don’t have any page for Google to show that person, so you ain’t in it, so you won’t win it.
Normally this would take a crazy amount of time, to learn SEO and then do all these articles, 30 services and 20 towns? All together that would be 30 x 20 = 600 total articles! You could pay someone to do this, but at an average of £50 per article, this would cost £50 x 600 articles = £30,000! Flip that!
But now with AI, we don’t need to pay a person to painstakingly research and hand write all of that. You can have AI do most of the work for you, and just to show you this works, here is a real world example of a mechanics site I helped grow in less than a year with this method. In this particular case I spent a few days planning out the content, doing keyword research, I then created the articles, and set them to publish 1 per day. So it’s 100% hands off once it’s done, just set it and forget it. Every day more articles get published, so the site is always appearing for more keywords, and gradually getting more and more traffic.
So this guide will tell you how you can do it yourself for FREE, and the reason I’m telling people how to do it for free, is because a small % of people who read this guide, reach out and ask me to do it for them. With my specific prompts and tactics, and with my extensive SEO experience I can always do it better. I simply charge £100 for a years worth of SEO articles. I do them in one go for you, on your website, and then I queue them to publish 1 each day for 365 days. Or you can choose up to 3 SEO articles with our different packages.
The reason you shouldn’t do them all at once is Google HATES this. They call it “content at scale”, it looks spammy, and they will penalize your site for it. So you need to post at maximum only a few a day, up to 10 if you have an established site, but to be 100% safe, we do a maximum of only 3 per day.
This is a very effective SEO tactic, in which you look at the top ranking articles or webpages on Google for a given keyword, say “Plumber in London”, you then analyze and dissect why they rank so well, and you make an article that encompasses the information of each of them, and more, being more helpful, more thorough, better SEO optimized and you can out rank all of them. Basically take what is already proven to work, and do that, but better.
That’s a lot of work, but thankfully AI can do this for you now, and few local businesses have harnessed this, so you will be ahead of your local competition. If you want the AI prompt I use, reach out to me by Whatsapp, and I can provide it. It’s an essay long at 2 pages, and I can tailor it to your business if you want, so when you use it, you get amazing SEO articles each and every time.
Below is an image of the long prompt I use, blurred intentionally. It’s very specific instructions for the AI to produce the best possible SEO article every time. It’s easy for me to use, each time just add the keyword I want to target and the town I want to target it in. It will then go to Google for me, analyze the top ranking pages, understand why they rank so well, and then use that to take what’s already working, and write an even better article to out rank them.
If you want to just have a go yourself without my prompt, you can just try yourself. Just make sure to tell the AI at the start to “Act as an expert in SEO”, this goes for anytime you want it to do anything, always tell it to act as expert in that specific thing first. This produces the best responses.
For making content, I personally use Perplexity pro, as it as all the main AI’s in it, and it has an amazing search feature. You’ll also get $10 off if you click through my link here. In Perplexity, I use “deep research”, when I want it to research a topic, and it can read like 200 articles for me. I use ChatGPT in it for tasks, and I use Claude in it for content as it makes the most engaging written content. You don’t need the pro version, you get a few pro searches each day for free, and you can also use ChatGPT for free as it has a search feature too.
Here is a very simple example with a basic prompt, you can see it researched and read 20 sources before answering, amazing. You can then copy the article, change what you want and paste it into your site, bang! I now have an SEO article that would usually cost around £50 to have someone write it by hand. You don’t need expensive SEO services anymore.
Make sure to tell it to give “keyword rich appropriate headers with H1, H2, H3 and H4 tags”. These are the headers of paragraphs that help Google understand what the article is about, but the article it gave above already did this anyway. The big header is the H1, only do one H1 per article, and you can do as many of the others as you want.
Make sure to add images often, as no one wants to read a wall of text, and if people aren’t staying and reading or interacting with your article, Google will judge it as low quality and not show it much, so it needs to be engaging. Write for humans first, and think would you read it? If it’s a generic wall of text, no one is reading it, and it won’t rank well. Google allows AI content, just as long as it is good, and useful for the user.
An image every 1-2 paragraphs is often good as on mobile phones, even one paragraph can look like a painful wall of text. I haven’t added many images on this article, but that’s because it’s not meant for SEO as I likely directed you here for free advice.
Make sure to link the pages to each other with keyword rich links, these are called internal links and are very important to let Google understand what your pages are about. This kind of link looks like this in the middle of a page, where I might mention the best business directories. And when you click that link it goes to that article, but if you notice I linked it through the keywords I want that page to rank for. This gives power to that article, for those keywords I linked through. Try and vary the keywords you use to link through as Google likes this, and doesn’t like when they are all the same.
When I do internal links, there are lots of articles, so it can be confusing, so I use a third party AI software called Link Whisper to help me with it as it’s great for this. They have a free version which is totally fine to use, but I use the pro version which is available here.
The article doesn’t need to be long, there is a common misconception that in the SEO community that longer is better as it has more keywords in it you can rank for. But it’s not true, Google want’s to show the best result for what that user searched for. So if they searched “how much does a plumber in London cost”, they don’t want to read a 5000 word article, talking about all sorts of stuff like the history of london plumbing etc just to make the article longer.
The best thing to do here, is not to guess how long the article should be. If the top articles on Google are about 500-1000 words long, then that’s evidently what works for that keyword, so yours should be around that length too. Just tell the AI in your prompt to make it roughly as long as the articles already ranking.
So that’s that, there is a lot more to SEO than this, but for local businesses you don’t need the super technical in depth SEO stuff, you are only against the other local plumber’s SEO, or what ever niche your business is in. If you were trying to outrank for something like “Best VPN” you are against every other in the world, but when it comes to local SEO, you are only against the local guys, and 9 times out of 10, just focusing on these basics will get you continuous growth, traffic, leads and customers.
Just to recap, here is the main points, and as a reminder, if you want me this for you with my added expertise to do it even better, hit me up directly on the Whatsapp button.
There is a lot more to SEO than this, but often just doing the basic most important parts is enough to outrank the competitions that isn’t doing it. So in summary here are the tips.
Or alternatively, I can just do it for you, with my years of expertise, and queue up all articles to be published each day for the next 365 days, a full year or SEO done, and you can just set it and forget it.
Get a free consultation with me, the owner, Kieran. Free marketing advice, and I'll let you know how we can help your business grow.
Get a free consultation with me, the founder, Kieran. Free marketing advice, and I'll let you know how we can help your business grow.
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Get a free consultation with me, the founder, Kieran. Free marketing advice, and I'll let you know how we can help your business grow.
