With our AI powered Google My Business (Google Maps) Rank Booster you can rank better than ever before. We use AI to make it much better, much more powerful, and at a fraction of the cost it would normally be! Get a FREE consultation with me (Kieran), I’ll show you how it works, give free marketing advice, and see what you think.
This article will outline how our PPC management service can transform your plumbing business and why it’s uniquely effective.
Hello! I’m Kieran McCusker, the founder of Apex Ai Marketing. With over a decade of experience in digital marketing for plumbers, I’ve had the privilege of working with countless local businesses across the UK. My background includes time at Yell.com as a digital marketing consultant, which gave me deep insight into what works—and what doesn’t—for tradespeople like plumbers. Whether it’s through paid adverts, or local plumber SEO, his expertise allows me to deliver results that genuinely make a difference.
If you have any questions while reading, you can reach out to me directly via Whatsapp. You’ll find the chat option in the bottom-right corner of this page.
Here’s an example from a plumbing client I worked with for three years. Their cost per lead was just £5.31. Imagine receiving consistent customer inquiries—whether calls or form submissions—for just £5 each. Wouldn’t that be a game-changer for your business?
The process is straightforward: I handle your Google Ads campaigns, charge a percentage of your ad spend, and operate without contracts. If my strategies don’t deliver results, you’re free to walk away—so I’m fully invested in making it work for you.
I monitor and optimize your campaigns every single day, providing updates via Whatsapp. These updates include key metrics like daily spend and cost per lead, explained in plain English so you’re never left in the dark.
This level of communication ensures that you’re always informed and in control. While I take care of the technical details to maximize performance, you remain in charge. Want to adjust your budget, pause ads during busy times, or target new areas? Just send me a message or leave a voicemail—I’ll implement the changes promptly.
No other service offers this level of dedication and accessibility. My hands-on approach ensures campaigns perform optimally because my success is directly tied to yours. A well-performing campaign means more affordable leads for you and greater potential for budget increases over time. It’s a partnership where everyone wins.
I go above and beyond what larger agencies or automated systems offer. At Apex Ai Marketing, it’s just me, my brother, and a small team of freelancers who assist with administrative tasks when needed.
This lean structure allows us to focus on delivering exceptional quality rather than chasing high client volumes. We intentionally limit ourselves to managing around 10 clients at a time so we can provide personalised attention and outstanding results.
The effectiveness of PPC campaigns hinges on how precisely targeted and customised they are. That’s why we build you a dedicated website at no additional cost. This doesn’t interfere with your existing site but enables us to create highly specific campaigns that drive better results.
For instance, if you’re a plumber in Essex offering 30 different services—such as “burst pipe repair,” “leak detection,” or “emergency plumber”—across 20 towns nearby, that’s at least 600 unique search terms (30 x 20 = 600). When someone searches “Ceiling Leak Repair in Brentwood,” Google rewards ads that match the user’s intent with lower costs per click and higher engagement rates.
This strategy not only reduces your cost per click but also lowers your overall cost per lead, making it easier to scale up your advertising efforts effectively.
The landing page users arrive at must also align perfectly with their search query. For example, someone searching for “Ceiling Leak Repair in Brentwood” should land on a page specifically about that service—not a generic plumbing page. This precise targeting significantly improves conversion rates while keeping costs low.
Setting up such campaigns requires meticulous planning: mapping keywords to ads and creating corresponding landing pages for each search term. While this process is time-intensive, the results speak for themselves—it’s worth every effort.
Your new website will feature hundreds of pages optimised for plumbing services like these. Each page will include a high-converting lead capture section designed to turn visitors into customers efficiently. Here’s an example from one of our recent projects:
If you’re looking for a way to generate consistent leads and grow your plumbing business through PPC advertising, this is how we can help:
If you’d like to learn more about how PPC can bring new customers to your plumbing business daily—or if you have any questions—don’t hesitate to contact me directly via Whatsapp.
I look forward to helping your business thrive!
Get a free consultation with me, the owner, Kieran. Free marketing advice, and I'll let you know how we can help your business grow.
Get a free consultation with me, the founder, Kieran. Free marketing advice, and I'll let you know how we can help your business grow.
We don’t share your details with any third party.
Get a free consultation with me, the founder, Kieran. Free marketing advice, and I'll let you know how we can help your business grow.
